Xica Media is a Xicana-powered multimedia production house dedicated to digital resistance and decolonization.
2004 Co-founded La Nueva Raza news and published first print copies of La Nueva Raza News paper, a multilingual community-based Xican@ resistance platform in-print and online) distributed across the Southwest U.S.
2005 Published first website, a multilingual, multimedia resistance portal for the Mission, Texas environmental/social justice movement. Averaged 50,000 hits per month at its peak.
2012 Began collaborating on international projects and expanded to include music production as well as support for indigenous community projects.
2015 At 8 and 12 months (respectively) Xicana Chronicles and Xica Nation averaged 16,000 hits from over 80 countries for 2014, reaching every age demographic equally. Top three visiting countries include the U.S., Mexico, and Brazil.
About the founder
Iris Rodriguez is a digital strategist, multimedia producer, author, musical artist, and poet from San Antonio, Texas. Since 2002 her projects have addressed issues such as environmental racism/justice, family detention, decolonization, cultural arts, guerrilla media,womynism and public archives. She is the founder of Xica Media, a home-based Xicana-powered network of six independent multimedia channels reaching over 120 countries in three languages. In 2014 she launched the first-ever internet-based, publicly-accessible altar for Día de los Muertos. In 2016 she launched Digital Resistance 101: A Digital Resistance Toolkit for Social Justice and Autonomy for communities in crisis.
She is a graduate of the (former) Center for Mexican American Studies at the University of Texas at Austin. She is also a graduate of the Racial Justice Communications course by the Praxis Project (National Labor College, Washington, D.C.) as well as the Inter-University Program for Latino Research (George Washington University, Washington, D.C.) In 2009 she was awarded the Cesar E. Chavez “Si Se Puede” Award by People Organized in Defense of Earth and her Resources (PODER.) In 2015 one of her collaborations, Visions From The Inside, went on display at the United Nations in Geneva for one week.